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ROUVELL

Vintage-inspired gowns with the quality of a painting come to life. Rouvell design in rich, lush fabrics with considered draping and a romantic sensibility that feels timeless rather than trendy. Every dress produced on demand in their Tbilisi, Georgia atelier.

WHY ROUVELL?

New to the roster in 2026 and already one of our most popular additions. Brides are drawn in by the romantic aesthetic and stay for the price point — exceptional design and finish at a level that genuinely surprises.

"Rouvell is for the bride who wants something that looks like it cost considerably more than it did."

We are proud to be the first boutique in the UK to introduce Rouvell. Available exclusively at Unbridaled in Scotland.

PRICE RANGE

Rouvell gowns at Unbridaled: £1,500–£2,500.

All prices on individual product pages.

LEAD TIME

Dresses take 12 weeks to be produced (custom orders may take longer) plus shipping, QC, collection, alterations and peace of mind = minimum 28 weeks from ORDER date to WEDDING date.

CUSTOMISATIONS

Mixing elements from their other designs, bespoke measurements, longer trains etc are all possible with a fee, please discuss during your appointment.

Who Wears Rouvell

She values things that are made properly and by people she can feel good about supporting.

Her look

Individual. She dresses in a way that reflects who she is rather than what is on trend. Quality over quantity, always.

Her approach

She has thought carefully about this. She is not impulsive. When she makes a decision she is confident in it — and she wants a dress that matches that certainty.

Her wedding

  • A private stately home where all the guests feel at home for a few days of celebration

  • An arts venue, converted space or genuinely characterful location in Scotland

  • A destination wedding somewhere with good light and better food

  • A celebration planned with the same care and intention she brings to everything else

  • Any wedding where the couple made every decision themselves rather than following a template

  • A Scottish outdoor ceremony where she needs a dress that looks as good in the wind as it does in photographs

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Sound like you?

Browse our entire Rouvell collection, their prices and sample sizes by filtering by brand:

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