Minimalist wedding dress and coat by Viktoria Chan If "Minimalist" and "Cool" Are the Words You Keep Searching — You're in the Right Place Let's just say it plainly: this is a minimalist wedding dress shop. Cool, clean-lined, quietly confident bridal gowns are kind of our whole thing. If you've spent hours scrolling Pinterest boards labelled "minimalist wedding dress," "cool bride," "Scandi bridal," or "anti-traditional wedding dress" and felt like nothing in the shops nearby